Monkee Genes are meant for those who care about quality.
The British denim label, which deals in fair-trade and organic denim, has recently been certified by the Soil Association, a fact that they are indeed, extremely proud of. They are the first and only denim company to be certified by the Soil Association, which imparts the strictest rules and regulations for being deemed sustainable. This is an important fact, since in the European Union, a company can claim to be sustainable and not be, and suffer no consequences.
Monkee Genes, whose denim routinely retails at £60, have an incredibly huge selection for men, women, and children.