Lanvin has always been known for beautiful dresses that fashionistas wear out to clubs.
For A/W 2011, Alber Elbaz and the team at Lanvin decided that if their clothes move on the dance floor, the campaign should reflect that. So, they got Karen Elson, Raquel Zimmerman, and a host of other models to dance (in Lanvin, of course) to rapper Pitbull’s “I Know You Want me” song.
As interesting as the choice is to have chosen Pitbull, it is the mark of a fashion house who has realized their consumer base in a video. Cheers to that.