Sakina M’sa has partnered with Puma to create 100 limited edition Grip bags, made completely from worker’s overalls. The bag, which M’sa has explained to the press has an homage to French workers, will be released worldwide.
Ten lucky bags, however, will find a home at Merci, a Paris concept store. Merci hosted a brunch on 11 October 2011 for the launch of the bags, which retails at 350 euro, $475 at current exchange.
M’sa, whose company offers work opportunities for the long-termed unemployed, was one of the 2010 recipients of the Social Entrepreneur Award. Parent company PPR’s Foundation for Women’s Dignity and Rights hold the awards annually.