Tagged: eco-fashion

H&M Conscious Collection [featuring Vanessa Paradis]

[From H&M’s Youtube Channel]

French actress and singer Vanessa Paradis is the new face of this spring´s H&M Conscious Collection. See what happened behind the scenes when making the campaign film directed by Johan Renck!

Location: Château de Millemont, Paris – France
Music: Great Works (Ola W. Tappert)
Producer: Great Works (Mårten Magnusson)

Stella by Stella McCartney

Stella McCartney is that rare woman who not only knows to design for the female body, but also designs clothes women actually want to wear.

Case in Point: Stella by Stella McCartney, the new, more affordable (but no less elegant) lingerie line. 

The line, which includes five different types of bras, robes, and different patterns and colors, was designed for a “nearly nude wearing experience.” It’s meant for everyday wear, and not to be a hindrance.

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Stella by Stella McCartney

Frock L.A. F/W 2011 Collection [Photos]

A woman who designs for women will always find an audience, regardless of the economic climate.

Such is the case for Frock L.A., a Los Angeles-based clothing company founded in 2009. The sustainable principles it lives by (most of all, ‘Waste Not, Want Not’) have only seemed to strengthen the creative team in building clothes based on tailoring and a demanding look at what women want.

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Danish Noir Is Green Fashion



Peter Ingwersen, of the Danish brand Noir, is one of the heavyweights when it comes to eco-fashion.


Ingwersen and Rikke Wienmann’s (designer) work, seen above and below, is based on the structure and bias of a woman’s curves. Each piece is made with painstaking attention to detail, and made from raw Ugandan cotton.


Noir is important in eco-fashion because it shows a more urban, city feel to what has traditionally been seen as a granola, hippie trend. Noir’s rakish jackets, body hugging dresses and skirts, and all-around look is seen as a departure from the predictable, and takes fashion to a new level, which includes socially responsible practices.

Along with Noir, Ingwersen has also founded Illuminati II, a balance to Noir. Illuminati, Latin for the word light, is a company that produces organic, fair-trade fabric to NOIR and other luxury brands, and operates under stringent Global Compact Practices. 

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Stella McCartney, LeSportSac, and Deers


Stella McCartney is a woman who I truly admire, not only for her ethics and innovative designs.

So when I heard she teamed up with LeSportSac (for a second time!) to do another collection this season, I had to check it out:

stella-mccartney-lesportsac-deer-rucksackcanteenThis are just some of the new pieces the British designer has made for the All-American handbag company.

McCartney, one of fashion’s most forward thinking designers, is a vegetarian and refuses to use animal products in ANYTHING she does (her skincare line, simply named CARE, is made with absolutely no animal by-products). In the past, she has teamed up with Adidas, H&M, and Chloe. Her ability to produce provocative and feminine designs have made her one of the most sought after designers of our generation, and her ethics have led to a gigantic wave in eco-conscious fashion.

LeSportSac, which has been upping it’s profile in the last couple of years with collaborations with Jonathan Adler, Diane von Furstenberg and Gwen Stefani, was founded in 1974 and has contained all of the manufacturing processes in the USA. They, too, are socially responsible, and the continuation of the collaboration between these two powerhouses is not surprising.

This year, as well as last year’s collection, is whimsical and features all recycled and eco-friendly constructs (i.e. – The body of each bag is constructed out of 100% Recycled Eco Polyester and lined with 100% Eco Mesh (also polyester) and comes in the signature dustbag, which is biodegradable). 

I, among others, hope to see this collaboration continue throughout the years.

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